Tag: Language of Money

How do we learn to speak money?

Learning about finances, says Lanchester, author of How to Speak Money, is a bit like learning Chinese – ‘figuring out the meaning, word-by-word’. This, he says, is how he learned to ‘speak money’.

Many of the theories used to explain language acquisition, Furnham reports, have been used in conjunction with learning about money. (Including behaviourism and cognitivism).

Just as our mother tongue is learned primarily in the home, supplemented by formal lessons at school, many of our ideas about money are formed in our early years in the family.

Summarising studies of ‘money troubled’ adults, Furnham states that many of their troubles originate in ‘lessons’ learned as a child, with the family as the primary socialisation unit. ‘Teaching economic literacy, good money management and sensible saving and spending should be a parental priority, Furnham points out. He refers to Charles Collier’s notion of ‘financial parenting’ in the book Wealth in Families.

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How is money like language?

“‘Money talks’ because money is a metaphor, a transfer, and a bridge. Like words and language, money is a storehouse of communally achieved work, skill and experience… money is a language for translating the work of the farmer into the work of the barber, doctor, engineer, or plumber” (McLuhan, 1964).

There are many metaphors for money. We talk about money and related financial concepts as solids (eroding capital, cutting budgets), liquid (pooling assets, pouring money into an investment, the farce of trickle-down economics), and even gas (inflation). But McLuhan suggests that money itself is a metaphor – for example, for work.

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What is financial literacy?

In 2009 and 2011, Americans and Australians respectively were asked five ‘basic’ financial literacy questions. Only 43.8% of the Americans and 36.5% of the Australians managed to get all five correct. And it’s not only ‘average’ Americans and Australians – a 2002 survey of 530 online investors, who we might expect to be more financially savvy also found that half could not pass a simple financial literacy test.

But what is financial literacy?

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Why?

‘Why? Why? Why?’

As a child, I was constantly asking ‘Why?’
Of course, my father or grandfather would respond ‘Why is a crooked letter.’
It wasn’t until some time later, when I learned to form letters myself, that I understood this wordplay.

Like many who begin their blogs with this same anecdote, I never really stopped asking ‘Why?’ Continue reading “Why?”